About This Farm

The Conscious Carnivore, in Madison, Wisconsin, opened in September 2013, is a whole animal butcher shop that provides expertise to help customers be more knowledgeable about what and how they eat. The store on University Avenue was the first retail outlet for Black Earth Meats (Black Earth, Wisconsin), the first humane certified, USDA processor in the area. With the growing demand of Madison-area consumers for grass fed beef and pastured pork, The Conscious Carnivore opened with a mission to ed